OCTOBER 2012 | The Brewer's Market

GREETINGS HOME BREWERS!
NEW DEALS ++
You asked for it ?we listened ? check out our special deals. We want everyone drinking the best beer possible!
KITS
1 Kit ? $45
1 kit + I mix $58
Expires October 31, 2012
MIXES
Your choice of 3 mixes for $50
Your choice of 5 mixes for $70
Tax and shipping included
Why not share with a friend?
Good until the end of 2012
Order through support@thebrewersmarket.com
LEFTOVERS
We get questions about what to do with leftover yeast and grains. The yeast cannot be used for anything else so has to be discarded. The packet you receive in your kit is the smallest amount we can purchase. As hygiene and cleanliness is crucial to your beer process, we would rather provide too much yeast, than try to make our own little packets.
Now the grains ? these are called the Spent. And you can make bread with them. Really. We kid you not! See the recipe below. We would love to hear your stories on how this works for you.

NEW PRODUCT
Who doesn?t love the smell and taste of freshly cooked bread? But making it can be a chore, and if you?d rather re-cycle your grains, consider adding our new Herbed Beer Bread to your beer order. This is also a kit ? it includes ingredients, a loaf pan and instructions ? all you do is add beer, stir and cook. The cost is $6 per kit, no extra shipping cost when added to your regular order (maximum 2 per kit for free shipping but we?ll make a deal for larger orders.)
Oh, it?s also a great hostess gift and that time of the year will be upon us sooner than we expect or like.
DID YOU KNOW?

1. For those of you who have found us on www.etsy.com, you may have noticed this picture: This is King Gabrinus ? the Patron Saint of Beer. Our kind of guy!

2. Which country in the world has the most varieties of beer? Answer at the end # Surprised?
3. By 4000 BC, a Babylonian customer could buy 16 kinds of beer at his local bar!
OUR WEBSITE
We are upgrading to make the site more user friendly and to accommodate coupon codes (finally), new products and a customer forum. If you have any difficulties at all ordering, just contact us at support@thebrewersmarket.com or 416-628-3171.
CUSTOMER FEEDBACK
Human nature is capricious ? we are often quick to complain yet hesitant to complement. Not so Larry Lafferty in Ontario ? this is from an email to us last week:
My wife bought me your kit for father?s day. I was eager to experiment but I expected the result to be disappointing. I started with the ?Saison? kit, and my beer was just ready to drink yesterday. I have to say that I was shocked. It was probably the best beer I have ever tasted. I am brewing the ?pale ale? kit today. Keep up the good work!
Thanks Larry! As a small business making our way through a myriad of business giants, we really appreciate you taking the time to let us know about our products.

Our best sellers are the ales and lager ? natch. So I challenge you all to try The True North Saison. This this darker beer had its origins in the farmhouses of Belgium where the more robust beer was required to see the farmers through Fall and Winter. They would add honey and candied sugar to achieve the rich and complex flavour, but today we use grain to produce a luscious mouth-feel and a flavour reminiscent of vanilla bean, cinnamon, and dark candied sugar. If you are wondering what food best pairs with Saison, think big and bold ? Mexican, Thai food, steak and lamb is a great foil for the spicy sweetness.
Saison is also a great beer for the Holidays so watch our November Newsletter for Saison Specials you can brew just in time for that special day.

HOPS
(?Humulus Lupulus? for the latin buff)
All beer brewers know that hops are an essential ingredient in beer, one that gives beer it?s aromatic bitterness. Without it the beer would be too sweet and cloying. But what are these little green pellets that smell of grass, citrus and rocks?
The hop plant produces little clusters of flowers that are the actual hop once dried. A little goes a long way which is why you only receive a small amount per gallon of beer. The type of beer will determine which hop is used, in what quantity, and for how long they should be included in the boil. You will see that your packets of hops have times on them ? 60 minutes, end of boil etc. The length of time hops are boiled will partly determine the bitterness of the beer e.g. For our pale ale, you will add one pack of hops for 60 minutes to give this ale it?s legendary bitterness, but you will also add another for 5 minutes to induce a flowery citrus flavour.
American beers do not use hops generally as it is cost prohibitive, which explains why so much of it is tasteless fizz.
Isn?t it great that you don?t have to worry about the science of it all? We?ve already done that and all you have to do is add, stir, and drink! Well, perhaps a wee bit more effort than that?
# Belgium

++ Shipping within 3 days of your order
All orders include tax and shipping (yeah!)
No limit per customer
Orders can be combined for planet friendly shipping
Choose from all 9 mixes

SPENT BREAD RECIPE
3 cups spent
1 ? cups warm water
? cup sugar
4 ? cups of all-purpose flour
1 tsp. salt
1 egg, beaten
? cup milk
1 package dry active baker?s yeast (the remaining beer yeast will NOT work ?.)
A little cornmeal

1. Set over to 375F
2. Mix sugar, water and yeast in a bowl and allow 30 minutes for activation
3. Add the yeast mix, salt, egg, spent and milk in a bowl and slowly stir in the flour
4. Knead the dough until it is smooth and no longer sticky
5. Place the dough in a large greased bowl, cover and wait for it to double in size.
6. Punch down the dough
7. Shape the dough into whatever size and shape you wish.
8. Place on a cookie sheet, or loaf pan, over a thin layer of cornmeal
9. Allow the loaf to rise again and score the top with a knife
10. Bake at 375F for 35 minutes or until the bread is brown, or insert a knife into the dough and comes out clean.
11. For a crispy crust, cook the bread over a bowl of water.

Until next time!
Gerri

www.thebrewersmarket.com

Source: http://thebrewersmarket.com/blog/october-2012

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