Apple's Apology - Business Insider

Everyone makes mistakes.

It's how you handle making mistakes that matters.

Apple, a company that prides itself on not making the mistakes that so many other companies make, just made a mistake.

It removed a feature of its mobile software that most people loved--Google Maps--and replaced it with Apple Maps, which, for now, is a flawed and inferior app.

That was a mistake.

But now Apple's CEO, Tim Cook, has personally apologized, without qualification.

And Apple is now highlighting competitive map apps in its App Store.

That's the way to handle a mistake.

And it's a tribute to Apple that it's handling it this way.

SEE ALSO: Looks Like Apple's Biggest Risk Is Starting To Hit Home

Source: http://www.businessinsider.com/apples-apology-2012-9

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